Social media is a powerful technology but it’s also misunderstood. In its simplest form, social media is a way to connect with old friends from
With all the different social media platforms available today, it’s easy to focus your marketing time here because it’s generally less time consuming to engage
We get it. You’re a solopreneur. You’re proud of the fact that you’ve bootstrapped your business from the ground up, tackling every task that comes
It’s inevitable. As a small business owner, you will wear many, many hats. Marketing manager, bookkeeper, content developer, coach, technical support. But while this type of task juggling is to be…
Cold calling even the name is enough to strike fear into the heart of many a small business owner! What image comes into your mind?
Ah, social media. It’s everybody’s favorite way to interact with others around the world and to market their products and services. Some people reach the
The simple answer to the seemingly complex question of “Who needs a business adviser?” is … everyone responsible for operating a business. That’s right. The
Can we agree that managers MUST plan to do something positive about the behaviors of those important external audiences of theirs that MOST affect their operation?
One of the most common mistakes marketers make is advertising and marketing based on personal opinions and perceptions. Unsuccessful ones tend to think this way,
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